Nothing in the world of web apps is bigger and more important right now than the Windows 8 “land grab.” This according to a pair of Microsoft developers who spoke at an Australian conference a few days back. Here’s The Register with the details:

Microsoft has urged developers to “lead the land grab” by developing Windows 8 apps ASAP.

Developer evangelists Nick Hodge and Andrew Coates told the developer-centric keynote at the Australian incarnation of the company’s TechEd conference that the time to write Windows 8 apps is now, before civilians get their hands on the OS. Doing so, they argued, will ensure apps are there once the hordes arrived, meaning a better chance of colossal sales. First movers, they suggested, will enjoy first mover advantage.

The pair backed their claim with a video shot for last week’s TechEd New Zealand, featuring featured a local developer enthusing that their Twitter client for Windows 8 has already been downloaded 100,000 times. The developers in question professed considerable excitement at the prospect of several million paid up Windows 8 users forking over cash for their wares.

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