You knew it was coming. Despite spending piles of money to air an ad during the prime time of prime times (the Super Bowl) some of the companies just weren’t ready for the resulting onslaught of web visitors.
Here’s a look at which companies could have used a little more load testing (or just under estimated how many visitors their ad would draw in), from Yottaa:
Coke had the worst performance of the night by far. Coke took an interactive approach to their commercial, directing users to vote for the ending at www.cokechase.com. However, www.cokechase.com had a page load time average of 62 seconds – which was longer than their entire commercial! Since users expect websites to load in 2 seconds or less, they were not very happy. Hundreds of tweets from angry users came flooding in.
Moral of the story, if you’re advertising during one of the most watched events in history, plan for more traffic than you could ever imagine. …
To make matters worse, Coke’s main U.S. homepage only had 92% uptime for the night! This marks the second straight Super Bowl where Coke’s website(s) has crashed.
SodaStream created a lot of buzz with their ad showcasing their cool soda maker. Millions rushed to their website to check out more of the product. The surge in traffic instantly caused a spike in performance by 5 seconds! Soon enough, tweets came rolling in that the website was unavailable.
Users flocked to the website to see more of the, ahem – “product”, but many were left disappointed as they could not access the website. …
The website’s performance increased by only 1 second over the ensuing hours, but a 1-second delay can decrease conversions by 7%! When it comes to the magnitude and scale of an event like the Super Bowl, every millisecond counts.
The website Axe sent people to, www.axeapollo.com, only had 88% uptime for the night and their homepage … was only up for 93% of the time.
Visit the Yottaa post to see a collection of traffic and load time charts, plus some examples of tweets that disappointed visitors inevitably shared when sites were slow to load.
Moral of this story: when you’re advertising during one of the most watched events in history, make sure your website can handle the insane amounts of traffic it will likely bring.