Earlier this month, Microsoft launched the Windows 8 App Store, and in the process, claimed it would have more web apps than any other platform at launch. As it turns out, they were correct on that point. But don’t consider this a total win just yet. TechCrunch writer Ingrid Lunden breaks down the data:
Microsoft made a big push to ensure that when Windows 8 went live in October, the apps in its Windows Store would not disappoint, claiming it would have more apps than any other platform at launch, and then cracking 20,000 apps within the first month. Now, according to new figures from Distimo, the store has followed through with strong download activity: the daily download volume of the top 300 apps is already three times higher than that of the top 300 in the Apple Mac Store.
The Windows 8 store’s applications are geared towards tablets and PCs, so if you are comparing it to Apple’s app business, this puts it between the Apple Mac Store and Apple’s iPad-dedicated apps on the main App Store. It’s quickly surpassed the former, which Distimo says currently only has 13,000 apps, but it is very, very far behind the latter, which in October passed the 275,000 mark. Comparing it to Apple’s entire main app store, with 700,000 apps, or Google Play with over 600,000, is even more dwarfing. Even the existing Windows Phone 7 store is ten times as big.
Here’s a snippet on localization that I found to be particularly interesting:
One area where Distimo says Windows 8 has been particularly strong is in localized content: on average more than 10% of apps in the top 300 rankings are popular to specific countries. Distimo notes that when considering bigger markets, where developers are more likely to make language-specific apps, the proportion is even higher. In Japan, for example, 41% of the top apps are local to Japan; 30% of Korea’s top apps were Korean-language.