The rise of the mobile web has created a slew of new little annoyance – none more prevalent than opening a webpage that hasn’t been optimized for mobile viewing. But searching on your mobile for a device-ready site might get easier soon.
Google is testing a new icon that will appear next to search results to let users know if a site is optimized for mobile. Here’s the scoop from Search Engine Land:
Bryson Meunier spotted new mobile iconsin his mobile search experience on Google.
He was searching Google on his Galaxy Nexus running Jelly Bean and noticed a new smartphone icon labeled on some of the search results. The icon symbolizes if the web site you are about to click on is smartphone-optimized or not.
When Search Engine Land reached out to Google for comment on the mysterious new icon, Google confirmed that it is testing the new indicator to help “optimize the mobile search experience.” That’s all the detail they’re releasing at the moment, but if Google decides to officially roll it out, this icon could be one of the best innovations in awhile. If you’re a casual mobile web surfer, or are looking for information without needing a specific site, an icon like this would be gold.
Check out Search Engine Land to see images of the icon-in-testing.
Web developers take note, if this icon goes live and you haven’t optimized for mobile, you could see a significant drop in visitors.