In many industries, native apps trump web apps. However, this is not the case when it comes to news. While almost all the news outlets out there have native apps, a recent study shows it’s mobile browsers that smartphone users prefer to read their news on.
Lauren Indvik of CNN Tech outlines the stats:
“…Yet nearly three times as many tablet owners and twice as many smartphone users access news primarily through browsers rather than apps, according to a Pew Research Center study released Monday.
Sixty percent of tablet news readers and 61% of smartphone news readers in the survey said they get most of their news through web browsers on those devices. Twenty-three percent of tablet news readers and 28% of smartphone news readers claimed they use apps, while 16% and 11%, respectively, said they use apps and web browsers equally.
(Perhaps The Financial Times, which pulled its iOS app in favor of a browser-based HTML5 app last August, had the right idea all along.)”
These are great stats for web app developers, and should indicate to news companies that their mobile strategy should really center on HTML5.
Where do you get the news – web or native? Share your thoughts in the comments section.